INTRODUCING THE

HOLY GRAIL OF HAIRCARE

LEVEL UP YOUR HAIR GAME

HEALTHY HAIR STARTS HERE

Curated Routines

Everybody is different
Your hair health strategy should be too!

Hair Wellness
Damage + Repair
Dry + Flaky
Frizz Fighters
Styling + Tools
Curly Girls
Cult favourites
Wave Wand
Our best selling styling tool creates mermaid waves in seconds.
Shop now
Miracle Mask
Treat your hair to this luxurious softening treatment, formulated to deep condition from root to tip.
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Do good, Look good,
Feel good
For every purchase made, we donate $1 to our chosen not-for-profits.
Learn more

Meet our team of experts

ADVISORY BOARD


When we started our obsession with solving hair related issues, we knew we couldn’t do it alone. So we handpicked industry experts with extensive experience that believed in our vision and created our Advisory Board; a team of people with a wealth of knowledge in the field of hair, wellness and nutrition.


  • DIRECTOR HEADCASE HAIR
    John is one of Australia's most esteemed and innovative hair experts. For over a decade he has worked on the most prestigious Fashion Week shows in New York, Paris, Milan, London and Australia.


  • MB.BS. , D.Phys.Med., D. Dermatology, FFMACCS, MPSA
    Dr George M Calfas is a highly qualified cosmetic and laser physician with more than thirty years’ experience in the field of cosmetic medicine in Australia. As the founder and principal of the landmark GMC Cosmedical Clinics at Randwick and Narellan, Dr Calfas continues to evolve and deliver a diverse range of surgical and non-surgical, incisional and non-incisional face, neck and body procedures.


  • HAIR & MAKEUP ARTIST
    Bondi Boost Ambassador Max May is one of Australia’s leading hair & makeup artists – working alongside notable clients such as Rose Byrne, Teresa Palmer, Abbie Cornish, Sarah Murdoch and Lara Bingle, whilst working on the covers & pages of fashion bibles HARPER’S BAZAAR Australia, Singapore and China, OYSTER, RUSSH Magazine, ELLE Japan, GRAZIA Australia, UK and Italy, and TEN Magazine. 


  • SPECIALIST TRICHOLOGIST
    Anthony Pearce has been a practicing Specialist Integrative Medicine Trichologist for 20 years and the only practicing Trichologist in Australia from a background of formal health care training and professional medical affiliations.