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HG
ANTI-THINNING INTENSIVE SCALP SPRAY
AM daily treatment that stimulates scalp to lengthen + strengthenRegular price $30.00 -
DANDRUFF REPAIR
DANDRUFF SHAMPOO & CONDITIONER
gently banish flakes + soothe the scalpRegular price $63.00Regular price$70.00 -
SCALP CARE
MICRO-EXFOLIATING SCALP SCRUB
creamy, whipped formula physically buffs away build up + impuritiesRegular price $35.00 -
HG
ANTI-THINNING PROCAPIL® SCALP TONIC
PM daily treatment to anchor roots for fuller, denser-looking hairRegular price $30.00 -
CURL BOSS
DEFINING STYLING CREAM
activate natural curl pattern + add flexible hold + fight frizzRegular price $45.00 -
BLONDE BABY
TONING PURPLE HAIR MASK
deep treat + banish brass + add silky shineRegular price $45.00 -
CURL BOSS
DEFINING SHAMPOO & CONDITIONER DUO
boost hydration + fight frizzRegular price $81.00Regular price$90.00 -
BLONDE BABY
TONING PURPLE SHAMPOO & CONDITIONER DUO
banish brass + restore strength + add shineRegular price $81.00Regular price$90.00 -
All-Time FaveHG
ANTI-THINNING SHAMPOO & CONDITIONER DUO
93% saw less shedding in 1 month*Regular price $59.00Regular price$66.00 -
THICKENING THERAPY
VOLUMISING STYLING SPRAY
increases volume by 57% after 1 use*Regular price $40.00 -
DANDRUFF REPAIR
SCALP & HAIR MASK
intensive treatment for itchy, flaky, dry scalpsRegular price $45.00 -
HAIR TOOLS
CLEVER CURLER
clip curler with ion technology to minimize frizz + adds shineRegular price $85.00 -
HAIR TOOLS
BLOWOUT BRUSH 51MM
2-in-1 hair dryer brush with a smaller, detachable headRegular price $100.00 -
HAIR TOOLS
AIRBURST STYLER
3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in stylesRegular price $110.00 -
BB ACCESSORIES
QUICKIE HAIR TURBAN
gentle microfiber towel dries hair up to 50% fasterRegular price $40.00 -
THICKENING THERAPY
VOLUMISING HAIR MASK
100% said hair felt healthier + more nourished after 1 week*Regular price $45.00 -
HAIR TOOLS
WAVE WAND 32MM
3 barrel x-large hair waver for effortless mermaid hair in secondsRegular price $85.00 -
GOOD FOR YOU STYLING
TANGLE THERAPY LEAVE-IN CONDITIONER
detangle + deep condition + reduce breakageRegular price $40.00 -
HEAVENLY HYDRATION
MOISTURISING CONDITIONER
replenish moisture for 72 hours of lasting hydration*Regular price $45.00 -
SCALP CARE
CHARCOAL DETOXIFYING SCALP WASH
charcoal & probiotics help detoxify and rebalance scalpRegular price $40.00 -
THICKENING THERAPY
VOLUMISING CONDITIONER
plump strands + soften + long term densityRegular price $45.00 -
HEAVENLY HYDRATION
MOISTURISING SHAMPOO
replenish moisture for 72 hours of lasting hydration*Regular price $45.00 -
GOOD FOR YOU STYLING
VOLUME + TEXTURE STYLING CREAM
Add texture + volume + frizz controlRegular price $35.00 -
DANDRUFF REPAIR
DRY + ITCHY SCALP SPRAY
instantly calm + relieve scalp irritationRegular price $40.00 -
HAIR TOOLS
WAVE WAND 25MM
3 barrel hair waver for effortless mermaid hair in secondsRegular price $85.00 -
BB ACCESSORIES
SHELL CLAW CLIP MINI- WHITE
for shorter, thin hair, or half updosRegular price $7.00 -
HEAVENLY HYDRATION
MOISTURISING HAIR MASK
deep treat + intense hydration + add shineRegular price $45.00 -
BLONDE BABY
TONING PURPLE TRIO
banish brass + restore strength + add shineRegular price $115.00Regular price$135.00 -
HEAVENLY HYDRATION
MOISTURISING LEAVE-IN HAIR SERUM
replenish moisture for 72 hours of lasting hydration*Regular price $40.00 -
BB ACCESSORIES
SLEEP + SHOWER SCRUNCHIES
satin reduces tangles + protects hair from breakageRegular price $32.95 -
CURL BOSS
DEFINING SYSTEM
boost hydration + fight frizz + activate natural curl patternRegular price $149.00Regular price$175.00 -
HEAVENLY HYDRATION
MOISTURISING HAIR & SCALP OIL
intensly hydrating pre-wash oil treatment to treat dry scalp & hairRegular price $40.00 -
BB ACCESSORIES
BOUNCE ROUND STYLING BRUSH
smooth frizz + add volume while stylingRegular price $25.00 -
GOOD FOR YOU STYLING
FLEXIBLE HOLD HAIRSPRAY
aerosol free + brushable hold + shineRegular price $35.00 -
BB ACCESSORIES
GREY SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $35.00 -
BB ACCESSORIES
BLUSH SATIN PILLOWCASE - STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $35.00 -
BB ACCESSORIES
IVORY SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $35.00 -
BB ACCESSORIES
SCRUNCHIE SET
satin reduces tangles + protects hair from breakageRegular price $35.00 -
Best SellerHG
ANTI-THINNING POWER COUPLE
AM/PM scalp care to lengthen + strengthen + reduce falloutRegular price $54.00Regular price$60.00 -
HG
MINI MIRACLE HAIR MASK
travel size - deep treat + improve split ends by 84% after four uses*!Regular price $15.00 -
BB ACCESSORIES
CREASELESS HAIR CLIPS
keep strands in place without the crease marksRegular price $12.00 -
GOOD FOR YOU STYLING
MINI SEA SALT TEXTURE SPRAY
travel size - add body + crunch-free textureRegular price $15.00 -
HG
MINI HEAT PROTECT SPRAY
travel size - mend split ends + protect hair up to 450°F/230°C*Regular price $15.00 -
THICKENING THERAPY
VOLUMISING SHAMPOO & CONDITIONER DUO
instantly plumps strands for volume that lasts all day*Regular price $81.00Regular price$90.00 -
ANTI-FRIZZ
SMOOTHING SHAMPOO & CONDITIONER DUO
nourish + add sleek shine + protect against humidityRegular price $81.00Regular price$90.00 -
DANDRUFF REPAIR
LEAVE-IN SCALP SERUM
clinically proven to reduce flakes & balance scalp pH*Regular price $45.00 -
HG
CLARIFYING SCALP & HAIR RINSE
lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shinyRegular price $45.00 -
Online ExclusiveHAIR TOOLS
LONG BARREL INFRARED THERMAL BOUNCE BRUSH
viral tiktok thermal brush, now with a longer barrelRegular price $170.00 -
BB ACCESSORIES
LIMITED EDITION SILVER SCALP THERAPY BRUSH
exfoliates + massages scalpRegular price $23.00 -
BB ACCESSORIES
LIMITED EDITION SILVER GLITTER GLOSS BRUSH
gently detangle + shine enhancing dual bristlesRegular price $30.00 -
HEAVENLY HYDRATION
MINI MOISTURISING LEAVE-IN HAIR SERUM
travel size - 72 hours of lasting hydration*Regular price $15.00 -
HEAVENLY HYDRATION
MOISTURISING SHAMPOO & CONDITIONER DUO
replenish moisture for 72 hours of lasting hydration*Regular price $81.00Regular price$90.00 -
HG
MINI ANTI-THINNING INTENSIVE SCALP SPRAY
travel size - AM treatment that stimulates scalp to lengthen + strengthenRegular price $15.00 -
HG
MINI ANTI-THINNING PROCAPIL® SCALP TONIC
travel size - PM daily treatment to anchor roots for fuller, denser-looking hairRegular price $15.00 -
HG
MINI ELIXIR PRE-WASH OIL
travel size - rosemary stimulating treatment oil for scalp & hairRegular price $15.00 -
HG
ANTI-THINNING SHAMPOO & CONDITIONER SAMPLE
sample packets to reduce shedding in 1 month*Regular price $3.00 -
ANTI-FRIZZ
SMOOTHING TRIO
nourish + add sleek shine + protect against humidityRegular price $106.00Regular price$125.00 -
Hair Care Kits
SMOOTHING SYSTEM
nourish + add sleek shine + protect against humidityRegular price $145.00Regular price$170.00 -
THICKENING THERAPY
VOLUMISING SYSTEM
instantly plumps strands for volume that lasts all day*Regular price $149.00Regular price$175.00 -
THICKENING THERAPY
VOLUMISING TRIO
instantly plumps strands for volume that lasts all day*Regular price $111.00Regular price$130.00