Best Sellers

  • MIRACLE HAIR MASK
    HG

    MIRACLE HAIR MASK

    deep treat + improve split ends by 84% after just 4 uses*
    Regular price $28.00
    Regular price $40.00
  • DRY SHAMPOO
    HG

    DRY SHAMPOO

    absorbs excess oil & adds volume
    Regular price $24.00
    Regular price $35.00
  • #1 Bestseller
    BLOWOUT BRUSH PRO 75MM
    HAIR TOOLS

    BLOWOUT BRUSH PRO 75MM

    2-in-1 hair dryer brush
    Regular price $70.00
    Regular price $100.00
  • ANTI-THINNING INTENSIVE SCALP SPRAY
    HG

    ANTI-THINNING INTENSIVE SCALP SPRAY

    AM daily treatment that stimulates scalp to lengthen + strengthen
    Regular price $21.00
    Regular price $30.00
  • DANDRUFF SHAMPOO & CONDITIONER
    DANDRUFF REPAIR

    DANDRUFF SHAMPOO & CONDITIONER

    gently banish flakes + soothe the scalp
    Regular price $44.00
    Regular price $70.00
  • ELIXIR PRE-WASH OIL
    HG

    ELIXIR PRE-WASH OIL

    Stimulating treatment oil to strengthen scalp & hair
    Regular price $21.00
    Regular price $30.00
  • WAVE WAND 32MM
    HAIR TOOLS

    WAVE WAND 32MM

    3 barrel x-large hair waver for effortless mermaid hair in seconds
    Regular price $59.00
    Regular price $85.00
  • SCALP THERAPY BRUSH
    BB ACCESSORIES

    SCALP THERAPY BRUSH

    exfoliates + massages scalp
    Regular price $16.00
    Regular price $23.00
  • MICRO-EXFOLIATING SCALP SCRUB
    SCALP CARE

    MICRO-EXFOLIATING SCALP SCRUB

    creamy, whipped formula physically buffs away build up + impurities
    Regular price $24.00
    Regular price $35.00
  • BLOWOUT BRUSH 51MM
    HAIR TOOLS

    BLOWOUT BRUSH 51MM

    2-in-1 hair dryer brush with a smaller, detachable head
    Regular price $70.00
    Regular price $100.00
  • ANTI-THINNING PROCAPIL® SCALP TONIC
    HG

    ANTI-THINNING PROCAPIL® SCALP TONIC

    PM daily treatment to anchor roots for fuller, denser-looking hair
    Regular price $21.00
    Regular price $30.00
  • TONING PURPLE HAIR MASK
    BLONDE BABY

    TONING PURPLE HAIR MASK

    deep treat + banish brass + add silky shine
    Regular price $31.00
    Regular price $45.00
  • CLEVER CURLER
    HAIR TOOLS

    CLEVER CURLER

    clip curler with ion technology to minimize frizz + adds shine
    Regular price $59.00
    Regular price $85.00
  • TikTok Viral
    INFRARED THERMAL BOUNCE BRUSH
    HAIR TOOLS

    INFRARED THERMAL BOUNCE BRUSH

    heat style without the damage
    Regular price $124.00
    Regular price $155.00
  • AIRBURST STYLER
    HAIR TOOLS

    AIRBURST STYLER

    3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles
    Regular price $77.00
    Regular price $110.00
  • WAVE WAND 25MM
    HAIR TOOLS

    WAVE WAND 25MM

    3 barrel hair waver for effortless mermaid hair in seconds
    Regular price $59.00
    Regular price $85.00