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#1 bestsellerHAIR TOOLS
BLOWOUT BRUSH PRO 75MM
2-in-1 hair dryer brushRegular price $82.50Regular price$110.00 -
HG
ANTI-THINNING INTENSIVE SCALP SPRAY
AM daily treatment that stimulates scalp to lengthen + strengthenRegular price $24.00Regular price$32.00 -
DANDRUFF REPAIR
DANDRUFF SHAMPOO & CONDITIONER
gently banish flakes + soothe the scalpRegular price $51.00Regular price$68.00 -
top pickHG
MIRACLE HAIR MASK
deep treat + improve split ends by 84% after just 4 uses*Regular price $15.75 - $42.00 -
HG
ELIXIR PRE-WASH OIL
Stimulating treatment oil to strengthen scalp & hairRegular price $24.00Regular price$32.00 -
SCALP CARE
MICRO-EXFOLIATING SCALP SCRUB
creamy, whipped formula physically buffs away build up + impuritiesRegular price $28.50Regular price$38.00 -
HG
ANTI-THINNING PROCAPIL® SCALP TONIC
PM daily treatment to anchor roots for fuller, denser-looking hairRegular price $24.00Regular price$32.00 -
ANTI-FRIZZ
FRIZZ FIX LEAVE-IN SERUM
nourish + add silky smooth shineRegular price $28.50Regular price$38.00 -
CURL BOSS
DEFINING STYLING CREAM
activate natural curl pattern + add flexible hold + fight frizzRegular price $33.75Regular price$45.00 -
HG
ANTI-THINNING SHAMPOO & CONDITIONER DUO
93% saw less shedding in 1 month*Regular price $51.00 - $86.00 -
GOOD FOR YOU STYLING
SEA SALT TEXTURE SPRAY
add body + crunch-free textureRegular price $24.00Regular price$32.00 -
THICKENING THERAPY
VOLUMISING STYLING SPRAY
increases volume by 57% after 1 use*Regular price $31.50Regular price$42.00 -
THICKENING THERAPY
VOLUMISING SHAMPOO
instant volume + long term densityRegular price $36.00Regular price$48.00 -
wet to styledHAIR TOOLS
EVERLAST AIRSTYLER SYSTEM
6-in-1 dryer & multi-stylerRegular price $224.25Regular price$299.00 -
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HAIR TOOLS
BLOWOUT BRUSH 51MM
2-in-1 hair dryer brush with a smaller, detachable headRegular price $82.50Regular price$110.00 -
HAIR TOOLS
AIRBURST STYLER
3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in stylesRegular price $90.00Regular price$120.00 -
BB ACCESSORIES
QUICKIE HAIR TURBAN
gentle microfiber towel dries hair up to 50% fasterRegular price $30.00Regular price$40.00 -
HG
HEAT PROTECT SPRAY
mend split ends + protect hair up to 230°C*Regular price $27.00Regular price$36.00 -
DANDRUFF REPAIR
DANDRUFF CONDITIONER
hydration for itchy, dry scalpsRegular price $28.50Regular price$38.00 -
THICKENING THERAPY
VOLUMISING HAIR MASK
100% said hair felt healthier + more nourished after 1 week*Regular price $33.75Regular price$45.00 -
HEAVENLY HYDRATION
MOISTURISING CONDITIONER
replenish moisture for 72 hours of lasting hydration*Regular price $36.00Regular price$48.00 -
THICKENING THERAPY
VOLUMISING CONDITIONER
plump strands + soften + long term densityRegular price $36.00Regular price$48.00 -
HEAVENLY HYDRATION
MOISTURISING SHAMPOO
replenish moisture for 72 hours of lasting hydration*Regular price $36.00Regular price$48.00 -
DANDRUFF REPAIR
DRY + ITCHY SCALP SPRAY
instantly calm + relieve scalp irritationRegular price $30.00Regular price$40.00 -
BB ACCESSORIES
SHELL CLAW CLIP MINI- WHITE
for shorter, thin hair, or half updosRegular price $5.25Regular price$7.00 -
BB ACCESSORIES
DETANGLING PADDLE BRUSH
detangle + minimize breakageRegular price $18.75Regular price$25.00 -
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HEAVENLY HYDRATION
MOISTURISING LEAVE-IN HAIR SERUM
replenish moisture for 72 hours of lasting hydration*Regular price $31.50Regular price$42.00 -
HG
ANTI-THINNING POWER COUPLE
AM/PM scalp care to lengthen + strengthen + reduce falloutRegular price $42.75Regular price$57.00 -
RAPID REPAIR
BOND BUILDER+ FINISHING OIL
heat protect up to 230 C | 450 F + seal split ends + add shineRegular price $36.00Regular price$48.00 -
BB ACCESSORIES
SLEEP + SHOWER SCRUNCHIES
satin reduces tangles + protects hair from breakageRegular price $24.75Regular price$33.00 -
newHG
LOCK DROPS ANTI-SHEDDING SCALP & HAIR SERUM
daily scalp serum for less sheddingRegular price $48.00 - $78.00 -
HAIR TOOLS
SONIC HAIR DRYER
ultra lightweight blowdryer for 4X faster drying*Regular price $112.50Regular price$150.00 -
HEAVENLY HYDRATION
MOISTURISING HAIR & SCALP OIL
intensly hydrating pre-wash oil treatment to treat dry scalp & hairRegular price $30.00Regular price$40.00 -
RAPID REPAIR
BOND BUILDER+ SHAMPOO & CONDITIONER DUO
repair breakage + soften + protectRegular price $51.00 - $86.00 -
HG
CLARIFYING SCALP & HAIR RINSE
lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shinyRegular price $36.00Regular price$48.00 -
viral faveHAIR TOOLS
INFRARED THERMAL BOUNCE BRUSH
viral tiktok thermal brush, now in 2 sizesRegular price $135.00Regular price$180.00 -
RAPID REPAIR
BOND BUILDER+ LEAVE-IN HAIR MASK
clinically proven to reverse damage in 4 minutes*Regular price $36.00Regular price$48.00 -
ANTI-FRIZZ
SMOOTHING CONDITIONER
nourish + soften + protect against humdityRegular price $36.00Regular price$48.00 -
ANTI-FRIZZ
SMOOTHING SHAMPOO
add sleek shine + protect against humidityRegular price $36.00Regular price$48.00 -
BB ACCESSORIES
BLUSH SATIN PILLOWCASE - STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $26.25Regular price$35.00 -
BB ACCESSORIES
GREY SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $26.25Regular price$35.00 -
BB ACCESSORIES
IVORY SATIN PILLOWCASE- STANDARD
100% vegan pillowcase to reduce frizz, tangles, & breakageRegular price $26.25Regular price$35.00 -
BB ACCESSORIES
SCRUNCHIE SET
satin reduces tangles + protects hair from breakageRegular price $26.25Regular price$35.00 -
HAIR TOOLS
ALOE FLAT IRON
hair straightener with aloe infused ceramic platesRegular price $149.25Regular price$199.00 -
THICKENING THERAPY
VOLUMISING SHAMPOO & CONDITIONER DUO
instantly plumps strands for volume that lasts all day*Regular price $64.50Regular price$86.00 -
HG
MINI HEAT PROTECT SPRAY
travel size - mend split ends + protect hair up to 450°F/230°C*Regular price $11.25Regular price$15.00 -
ANTI-FRIZZ
SMOOTHING SHAMPOO & CONDITIONER DUO
nourish + add sleek shine + protect against humidityRegular price $64.50Regular price$86.00 -
RAPID REPAIR
BOND BUILDER + LEAVE-IN MASK & FINISHING OIL
reverse damage + heat protect + seal split endsRegular price $64.50Regular price$86.00 -
DANDRUFF REPAIR
LEAVE-IN SCALP SERUM
clinically proven to reduce flakes & balance scalp pH*Regular price $36.00Regular price$48.00 -
HEAVENLY HYDRATION
MOISTURISING SHAMPOO & CONDITIONER DUO
replenish moisture for 72 hours of lasting hydration*Regular price $64.50Regular price$86.00 -
RAPID REPAIR
BOND BUILDER+ CONDITIONER
repair breakage + soften + protectRegular price $28.50 - $48.00 -
RAPID REPAIR
BOND BUILDER+ SHAMPOO
clinically proven to reverse damage & repair hair from the inside out*Regular price $28.50 - $48.00 -
RAPID REPAIR
BOND BUILDER+ HAIR MASK
deep treat + reduce breakage by 70% after one use*Regular price $36.00Regular price$48.00 -
HAIR TOOLS
MINI BLOWOUT BRUSH
a mini blow dry brush for full-size salon blowoutsRegular price $56.25Regular price$75.00 -
HG
MINI DRY SHAMPOO
travel size - absorbs excess oil & adds volumeRegular price $13.50Regular price$18.00 -
travel-readyHAIR TOOLS
MINI MULTI-STYLER
2-in-1 hair straightener brush + curling ironRegular price $67.50Regular price$90.00 -
BB ACCESSORIES
HEAT RESISTANT SILICONE MAT
compact, heat-safe mat for hot toolsRegular price $9.00Regular price$12.00 -
BB ACCESSORIES
SATIN HAIR TURBAN
soft satin hair wrap to smooth & protect hair overnightRegular price $21.00Regular price$28.00 -
HG
MINI ELIXIR PRE-WASH OIL
travel size - rosemary stimulating treatment oil for scalp & hairRegular price $11.25Regular price$15.00 -
RAPID REPAIR
BOND BUILDER+ SHAMPOO, LEAVE-IN MASK & OIL TRIO
reverse damage & repair hair from the inside out*Regular price $113.00Regular price$134.00 -
RAPID REPAIR
BOND BUILDER+ SYSTEM
reverse damage + repair breakage + protectRegular price $187.00Regular price$220.00 -
HG
MINI CLARIFYING SCALP & HAIR RINSE
travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shinyRegular price $11.25Regular price$15.00 -
HG
ANTI-THINNING MINI KIT
limited-edition birthday mini kitRegular price $30.00Regular price$40.00 -
BB ACCESSORIES
SATIN LINED SHOWER CAP
waterproof cap with satin lining to keep hair dry + styles intactRegular price $17.25Regular price$23.00 -
HG
MINI ANTI-THINNING INTENSIVE SCALP SPRAY
travel size - AM treatment that stimulates scalp to lengthen + strengthenRegular price $11.25Regular price$15.00 -
HG
MINI ANTI-THINNING PROCAPIL® SCALP TONIC
travel size - PM daily treatment to anchor roots for fuller, denser-looking hairRegular price $11.25Regular price$15.00 -
HAIR TOOLS
WAVE WAND
3 barrel hair waver for effortless mermaid hair in secondsRegular price $74.25Regular price$99.00 -
ANTI-FRIZZ
SMOOTHING TRIO
nourish + add sleek shine + protect against humidityRegular price $113.00Regular price$134.00 -
28% offTT
VOLUME & THICKENING SQUAD
Instantly plumps strands for volume that lasts all day*Regular price $33.75Regular price$45.00 -
BB ACCESSORIES
GET READY WITH BB HEADBAND
lightweight headband for makeup and styling prepRegular price $14.25Regular price$19.00 -
free miniHAIR TOOLS
CAN'T STOP THIS STYLE
Infrared Bounce Brush DuoRegular price $133.50Regular price$178.00 -
travel-readyHEAVENLY HYDRATION
MOISTURISING MINI KIT
limited-edition birthday mini kitRegular price $30.00Regular price$40.00 -
travel-readyRAPID REPAIR
BOND BUILDER+ MINI KIT
limited-edition birthday mini kitRegular price $30.00Regular price$40.00 -
BB ACCESSORIES
VELCRO ROLLERS
6-pack of hair rollers for heat-free volume and bounceRegular price $21.00Regular price$28.00 -
BB ACCESSORIES
HAIR CUFF
stylish elastic hair cuff for secure, elevated looksRegular price $6.00Regular price$8.00 -
BB ACCESSORIES
WAVY CLAW CLIP - WHITE & GOLD
for all hair typesRegular price $9.00Regular price$12.00 -
free scalp spraydandruff repair
ZERO FLAKES
target dandruff, itch, and irritation—fast.Regular price $68.00Regular price$126.00 -
free velcro rollers
BOOST YOUR BLOWOUT
Everything you need for a better blowoutRegular price $118.00Regular price$176.00 -
HG
ANTI-THINNING SUPER SYSTEM
93% saw less shedding in 1 month*Regular price $225.60Regular price$285.00 -
HG
LOCK IN RESULTS BUNDLE
3-month supply for fuller, thicker hairRegular price $99.00Regular price$126.00 -
HG
TREATMENT TRIO
targets thinning, reduces shedding & boosts hair bondsRegular price $81.00Regular price$96.00 -
HEAVENLY HYDRATION
MOISTURISING TRIO
replenish moisture for 72 hours of lasting hydration*Regular price $117.00Regular price$138.00 -
HG
MEND & DEFEND DUO
deep treat + shield from heat up to 230°C*Regular price $52.50Regular price$70.00 -
HAIR TOOLS
INFRARED THERMAL BOUNCE BRUSH & MIRACLE MASK DUO
Next-level shine, zero damageRegular price $199.00Regular price$222.00 -
HAIR TOOLS
INFRARED THERMAL BOUNCE BRUSH & BOND BUILDER+ FINISHING OIL DUO
smooth, sleek & heat-protected up to 230 C | 450 FRegular price $205.00Regular price$228.00 -
HAIR TOOLS
EVERLAST AIRSTYLER & MIRACLE HAIR MASK DUO
Root to tip hydration & styleRegular price $306.00Regular price$341.00 -
$100 offHAIR TOOLS
EVERLAST AIRSTYLER & BOND BUILDER+ FINISHING OIL DUO
salon-worthy blowouts + sealed split endsRegular price $247.00Regular price$347.00 -
HG & RAPID REPAIR
ALL YOU NEED
5 bestsellers. 1 easy routine for fuller, thicker-looking hair.Regular price $149.00Regular price$214.00 -
THICKENING THERAPY
VOLUMISING SYSTEM
instantly plumps strands for volume that lasts all day*Regular price $155.00Regular price$183.00 -
THICKENING THERAPY
VOLUMISING TRIO
instantly plumps strands for volume that lasts all day*Regular price $117.00Regular price$138.00