3-in-1 multi-tool that straightens, waves or curls with cool air technology to lock in styles

5 bestsellers. 1 easy routine for fuller, thicker-looking hair.

hair straightener with aloe infused ceramic plates

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

AM daily treatment that stimulates scalp to lengthen + strengthen

limited-edition birthday mini kit

AM/PM scalp care to lengthen + strengthen + reduce fallout

PM daily treatment to anchor roots for fuller, denser-looking hair

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

93% saw less shedding in 1 month*

Scalp Care Mini Kit

2-in-1 hair dryer brush with a smaller, detachable head

2-in-1 hair dryer brush

100% vegan pillowcase to reduce frizz, tangles, & breakage

Rapid Repair Bond Builder+ Kit

reverse damage + heat protect + seal split ends

repair breakage + soften + protect

heat protect up to 230 C | 450 F + seal split ends + add shine

deep treat + reduce breakage by 70% after one use*​

clinically proven to reverse damage in 4 minutes*

clinically proven to reverse damage in 4 minutes*

limited-edition birthday mini kit

clinically proven to reverse damage & repair hair from the inside out*​

repair breakage + soften + protect

reverse damage & repair hair from the inside out*​

reverse damage + repair breakage + protect

Everything you need for a better blowout

Infrared Bounce Brush Duo

lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

keep strands in place without the crease marks

hydrattion for itchy, dry scalps

itchy dry scalp relief

gently banish flakes + soothe the scalp

boost hydration + fight frizz

replenish moisture + fight frizz

boost hydration + fight frizz

activate natural curl pattern + add flexible hold + fight frizz

waterproof, multi-use comb

detangle + minimize breakage

instantly calm + relieve scalp irritation

absorbs excess oil & adds volume

Stimulating treatment oil to strengthen scalp & hair

salon-worthy blowouts + sealed split ends

Root to tip hydration & style

6-in-1 dryer & multi-styler

tame frizz + flyaways on-the-go

foldable, ultra-lightweight dryer for 4X faster drying*

nourish + add silky smooth shine

fuller, stronger hair from root to tip

lightweight headband for makeup and styling prep

100% vegan pillowcase to reduce frizz, tangles, & breakage

Aussie Hair Hustle Kit

stylish elastic hair cuff for secure, elevated looks

mend split ends + protect hair up to 230°C*

compact, heat-safe mat for hot tools

93% saw less shedding in 1 month*

viral tiktok thermal brush, now in 2 sizes

smooth, sleek & heat-protected up to 230 C | 450 F

Next-level shine, zero damage

100% vegan pillowcase to reduce frizz, tangles, & breakage

clinically proven to reduce flakes & balance scalp pH*​

daily scalp serum for less shedding

3-month supply for fuller, thicker hair

deep treat + shield from heat up to 230°C*

creamy, whipped formula physically buffs away build up + impurities

travel size - AM treatment that stimulates scalp to lengthen + strengthen

travel size - PM daily treatment to anchor roots for fuller, denser-looking hair

a mini blow dry brush for full-size salon blowouts

travel size - lactic acid & apple cider vinegar gently exfoliate scalp + leave hair soft & shiny

travel size - absorbs excess oil & adds volume

travel size - rosemary stimulating treatment oil for scalp & hair

travel size - mend split ends + protect hair up to 450°F/230°C*​

travel size - 72 hours of lasting hydration*

2-in-1 hair straightener brush + curling iron

deep treat + improve split ends by 84% after just 4 uses*

HG Elixir Oil + Miracle Mask to deep treat from scalp to strand

replenish moisture for 72 hours of lasting hydration*

intensly hydrating pre-wash oil treatment to treat dry scalp & hair

replenish moisture for 72 hours of lasting hydration*

limited-edition birthday mini kit

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

replenish moisture for 72 hours of lasting hydration*

gentle microfiber towel dries hair up to 50% faster

soft satin hair wrap to smooth & protect hair overnight

waterproof cap with satin lining to keep hair dry + styles intact

exfoliates + massages scalp

satin reduces tangles + protects hair from breakage

add body + crunch-free texture

for shorter, thin hair, or half updos

satin reduces tangles + protects hair from breakage

nourish + soften + protect against humdity

add sleek shine + protect against humidity

nourish + add sleek shine + protect against humidity

nourish + add sleek shine + protect against humidity

ultra lightweight blowdryer for 4X faster drying*

targets thinning, reduces shedding & boosts hair bonds

6-pack of hair rollers for heat-free volume and bounce

Instantly plumps strands for volume that lasts all day*

plump strands + soften + long term density

100% said hair felt healthier + more nourished after 1 week*

instant volume + long term density

instantly plumps strands for volume that lasts all day*

increases volume by 57% after 1 use*

instantly plumps strands for volume that lasts all day*

instantly plumps strands for volume that lasts all day*

3 barrel hair waver for effortless mermaid hair in seconds

for all hair types

target dandruff, itch, and irritation—fast.